试论无锡马山国际旅游岛的开发

Discussion on the development of Wuxi international tourism island of Mashan

本文通过论述马山国际旅游岛开发过程中的现状、依据及优势,提出了马山国际旅游岛开发的四个有效措施,即完善的发展规划、生态旅游环境保护、积极开展旅游营销宣传、充分挖掘本土文化特色。以此来充分发掘马山国际旅游岛的旅游潜力,为地方经济发展服务。

Through discussing the current status,bases and advantages,this paper proposes four effective measures to develop Mashan International Toursiam Island：a complete set of development plans,environmental protection,tourism marketing,propagation of local cultural features.Through conducting the above four measures,we may fully develop the potential of Mashan International Tourisom Island and serve for the local economy.