摘要
为研究消费者偏好与政府政策对再制造产品定价的影响,将Hotelling价格竞争模型扩展应用其中。引入消费者为了自己的偏好所愿意支付的溢价,同时考虑政府对新产品消费者的税收和对再制造产品消费者的补贴,构建Hotelling价格竞争模型,得到再制造产品和新产品的最优均衡价格,并进行了定价分析,用于指导市场定价。
In order to examine the impact of consumer preferences and government policies to the pricing of remanufactured products. Hotelling model for price competition was introduced here for extended application. By introducing the premium price that the consumer are willing to pay according to their own preferences and by taking into account in the meantime the government＇s tax policy to the consumers of new products and subsidy policy to the consumers of remanufactured products. Hotelling model for price competition was built to get optimal equilibrium prices of the re-manufactured products and new products with a pricing analysis to guide market-set prices.
出处
《机械制造》
2015年第11期1-3,11,共4页
Machinery
基金
陕西省自然科学基金资助项目(编号:2014JM9364)
