理论与实践视角下的文化旅游发展研究

Research on the Development of Cultural Tourism from the Perspective of Theory and Practice

随着时代的发展和文明的进步,文化旅游已经成为现代社会中最具特色和发展前景的旅游形式之一。文化旅游在实现文化的传承与发展、满足旅游者的精神需求以及增加经济效益和社会效益等方面发挥着重要作用。我国的文化旅游在文化景观游、博物馆游、节庆活动游、主题公园游和舞台欣赏游等方面取得了长足的进步。在形式多元化、产品开发主题化、文化元素组合化和技术应用信息化的发展趋势下,文化旅游面临着资源开发主观武断、市场定位不准、产品过度商品化,以及文化旅游经营急功近利等问题。要实现文化旅游的持续健康发展,需要在资源评价、市场调研、文化整合以及发展机制等方面协调发展好。

With the development of the times and the progress of civilization,cultural tourism has become one of characteristic and promising tourism forms of modern society.Cultural tourism plays an important role in achieving cultural heritage and development,meeting the spiritual needs of tourists as well as increasing economic and social benefits and so on.China＇s cultural tourism has made considerable progress in cultural landscape tours,museum tours,festival tours,theme park tours,and stage appreciation tours,etc.Under the development trends of diversification of development forms,thematic product development,combination of cultural connotation and informational technology application,there are also some problems in the development of cultural tourism such as subjective arbitrary of culture tourism resource development,inaccurate positioning of cultural tourism market,the excessive commercialization of cultural tourism products,and eager for quick success and instant benefit on cultural tourism business.To achieve sustained and healthy development of cultural tourism,it needs to coordinate resource assessment,market research,cultural integration and the mechanisms of development and other aspects.