打造“一带一路”中欧班列品牌的思考

Thoughts on Creating China-Europe Block Train with Concept of “One Economic Belt, One Silk Road”

整合中欧班列、建设向西运输国际大通道,是"一带一路"建设重要任务。在阐述国内中欧班列发展现状的基础上,以问题为导向,分析中欧班列运行存在的未实现双向对开、竞争力不足、未形成有效联盟等主要问题,提出整合中欧班列、打造统一品牌的对策与建议,即拓展往返货源、完善协调机制、建立行业战略联盟、提高市场化水平。

Integrating China-Europe block trains and constructing the international corridor of westward transportation are the important tasks of ＂one economic belt, one silk road＂ construction. Based on expounding development status of China-Europe block trains in China, taking problems as guidance, this paper analyzes the main problems existing in operation of the block trains, such as not realizing bi-direction and opposite operation, having no sufficient competitiveness and not forming effectual union, also puts forward countermeasures and suggestions on integrating China-Europe block trains and creating unified brand, such as expanding round-trip freight source, improving coordination mechanism, establishing industrial strategic union and increasing marketization level.