考虑消费者收益的闭环供应链效率研究

Study on the Efficiency of Closed-Loop Supply Chains in Consideration of Customer Benefits

从现实角度考察了一个制造商、一个第三方物流商、一个销售商和消费者组成的闭环供应链模型,将消费者收益纳入闭环供应链收益的考虑范围。通过应用博弈论等方法进行研究,得出集成决策情况下闭环供应链整体收益大于独立决策。提出制造商和销售商在回收方面的努力程度将影响闭环供应链的总收益,但并非努力程度越高越好,需要根据具体情况选择最优的回收努力程度,以达到整个闭环供应链收益最大的目标。

This paper reviews a closed-loop supply chains model consists of a manufacturer,a third party logistics provider, a distributor and customers in a realistic perspective and takes customer benefits in con- sidering the benefits of closed-loop supply chains. By using game theory,this study comes to the result that with integrated decisions closed-loop supply chains have more benefit than independent ones. It suggests that the degree of effort made by manufactures and distributors in recycling will influence the overall bene- fits of closed-loop supply chains, but it doesn＇t means the higher the degree of effort the more benefit they will make. The optimum degree of recycling effort should depend on the specific situation, and thus the whole closed-loop supply chains can make the most benefits.