新加坡职业教育校企合作对我国高职市场营销专业建设的启示

Enlightenment of College-enterprise Cooperation of Singapore Vocational Education on the Construction of Marketing Major in the Higher Vocational Colleges of China

新加坡作为职业教育的成功典范,校企合作在其中发挥了极为重要的作用。通过对中新两国市场营销专业职业教育在合作办学、合作育人、合作就业和合作发展等方面的比较,结合我国高职市场营销专业校企合作的现状,提出了我国高职院校市场营销专业校企合作的改进建议。

As the successful model of vocational education in Singapore,college-enterprise cooperation played a very important role. Based on the comparison of vocational education with marketing major in the two countries cooperation in the aspects of school-running,talents-cultivation,cooperation in employment and development,combing with the present situation of college-enterprise cooperation for marketing major,this paper puts forward the improvement suggestions on the present situation of college-enterprise cooperation for marketing major in higher vocational colleges of China.