“散客旅游”背景下镇江旅游景区解说系统的优化研究

Study on Optimization of Interpretation System in Zhenjiang Tourist Attraction in the Background of Individual Tourism

近年来,镇江旅游景区的客源结构发生了重大的变化,散客旅游者的比重已经高达80%,景区已经进入了"散客旅游"的时代。本文在问卷调查的基础上,分析了目前散客旅游者对镇江景区解说系统的满意度状况,并进一步提出了优化镇江景区解说系统的策略和建议。

In recent years, Zhenjiang tourist source structure occurred significant changes, the proportion of individual tourists has been as high as 80% , scenic area has entered the era of ＂individual travel＂. On the basis of the questionnaire, this paper analyzes the interpretation satisfaction condition of the system for the individual tourists of Zhenjiang scenic and further puts for- ward the strategies and suggestions for the optimization interpretation system of Zhenjiang scenic.