论旅游商品发展的标准、重点及路径

发展旅游商品是江西打造旅游业升级版的战略选择。当前,旅游业正进入标准化时代。江西旅游商品作为旅游业的重要组成部分,必须走标准化发展之路,全面推行"创意独特、底蕴厚重、外形美观、质量优良、价格实惠、携带方便"六大标准。同时,旅游商品发展还应牢牢把握"六个结合":旅游商品开发用途与日常生活相结合;旅游商品开发工艺与高新技术相结合;旅游商品开发内涵与景区文化相结合;旅游商品开发过程与游客体验相结合;旅游商品销售方式与互联网相结合;旅游购物场所布局与景区建设相结合。应采取强化品牌建设、政策扶持、人才保障、宣传推广、监督管理等多措并举政策,共创江西旅游商品新局面。

The development of tourism commodities is a strategic choice for Jiangxi to build a tourism upgrade. At present, the tourism industry is entering the era of standardization. Jiangxi tourism commodities, as an important part of the tourism industry, must take the road of standardization development and make the full implementation of the six standards of unique creativ- ity, rich connotations, beautiful appearance, good quality, affordable price and convenient portability. At the same time, the development of tourism should firmly grasp the ＂six combinations＂： the combination of tourism commodity development and the daily life; the combination of tourism product development process and high-tech technology; the combination of tourism commodity development and scenic area culture; the combination of tourism product development process and tourist experience; the combination of tourism commodity sales and the Internet; the combination of tourism shopping site layout and the construction of scenic areas. And measures should be taken to enhance brand building, policy support, per- sonnel security, promotion, supervision and management as to create a new situation of Jiangxi tourism commodities.