我国汽车召回领域媒体信息传播影响力分析研究

Research on the Impact of Media Information Dissemination in Automobile Recall Industry in China

大数据时代,在互联网环境下开展媒体信息传播影响力研究可以从海量媒体信息中发现汽车产品质量线索,快速对社会重点事件进行关注并持续跟踪。本文主要对微博和传统网络媒体两类媒体,从媒介权重、传播广度、受众深度以及传播速度等指标进行分析,并通过影响力量化指标对案例进行应用分析。

In the era of Big Data, the research on the impact of media information dissemination through Internet can help find out product quality clues from a huge amount of media information, to focus on social key events and continuous tracking. Targeting mainly two different media, namely micriblog and traditional network media, this paper studies the quantitative impact indexes of media information dissemination in the vehicle recall field, such as media weight, dissemination breadth, audience depth and dissemination velocity, and also analyzes their application through case studies.