以信息化系统为载体的网格营销管理模式探索

Research on the Grid Marketing Management Mode Based on Information System as the Carrier

天津联通提出构建一套集渠道、营销、管控于一体的系统,作为提供决策、管控、服务、营销支撑的系统平台,为公司各层级的使用者在经营、管控、执行等各方面的工作提供全面的支持。网格化营销管理系统实现对渠道管控、营销策略、经营决策、绩效考核、营销任务下达等工作的系统化支撑,保障管理层至一线员工的有力管控和高效营销,从而进一步提高管理水平和服务水平,有效支撑公司下一步的经营发展。

Tianjin Unicom proposed to construct an integrated system consisting of the elements of a set of channels, marketing, management and control to support decision-making, management, service and marketing for users of all levels of the company in all aspects of business, management and execution works. The grid marketing management system is able to support channel control, marketing strategy, management decision, performance appraisal, marketing orders distribution, so as to further enhance the management level and service level, and to effectively support the company＇s further business development.