浅析国家开放大学APP的营销策略

On Marketing Strategy of the OUCHN APP

随着移动互联网技术的成熟和智能手机的广泛使用,APP营销已经成为现代营销的有效手段之一。国家开放大学APP为了适应时代要求和越来越多学习者的需求应运而生,更多的学习者通过使用国家开放大学APP完成自己的继续教育并从中受益,就国家开放大学APP的营销策略进行了相应阐述。

With the development of mobile intemet technology and smart phones, APP marketing has become one of the effective means of modem marketing. OUCHN （The Open University of China） APP is aiming at meeting the requirements of the times and the need of more and more learners, to complete their continuing education. This paper expounds the mar- keting strategy of the OUCHN APP.