论萨满文化产品策略——以关云德剪纸为例

Analysis of Shaman Culture Product Strategies——Taking Guan Yun-de's Paper-cutting as an Example

发展萨满文化产业必须要解决好文化产品策略问题。文化产品策略包括两个方面:一是生活化策略,其前提是确认"生活体验"在产品创造过程中重要地位;二是个性化策略——有性格的文化产品才会拥有市场空间。关云德剪纸成功实现了这两个策略。通过对关云德剪纸的分析,可以找寻传统萨满文化与现代生活结合具体方法。

It is necessary to solve the problem of cultural product strategies for the development of Shaman culture industry. Cultural product strategies include two aspects such as life strategy and personalized strategy, the precondition of the former is to confirm the important role of ＂life experience＂ in the product creation process; the latter means that the cultural products with personality will have a market space. Guan Yun-de＇ s paper-cutting has successfully achieved these two strategies. Based on the analysis of Guan Yunde＇s paper-cutting, we can find the methods of combining traditional Saman culture with modem life.