“互联网+”背景下红河学院大学生网上创业调查分析

Investigation and Analysis on College Students' Network Entrepreneurship in Honghe University Under the Background of“Internet+”

随着信息技术的迅速发展,电子商务越来越成为商务领域的重要贸易形式之一。网上创业凭借其门槛低、成本低、风险小的特点深受大学生们的亲睐。本文以红河学院大学生为研究对象,通过问卷调查,分析了当前"互联网+"背景下红河学院大学生网上创业的现状与存在的问题,最后提出推动红河学院大学生电子商务创业的对策。

Along with the rapid development of China＇s e-commerce industry, it increasingly becomes one of the important trade forms in the business world. Network business is favored by college students because of its low threshold, low cost and low risk characteristics. The paper analyzes the current situation and the existing problems of College Students＇ network entrepreneurship through the questionnaire survey, and finally puts forward the countermeasures for promoting college students＇ web entrepreneurship in Honghe University.