基于SD法的文化型景区感知差异性分析——以莆田市湄洲岛为例

The variance analysis for perception of cultural tourism scenic spotbased on the SD method——example of Meizhou Island scenic area,Putian

以莆田市湄洲岛风景名胜区为例,应用SD法,从空间要素、环境要素、心理要素和印象要素分析不同人群对湄洲岛风景名胜区的整体感知,揭示了不同群体差异对感知的影响规律,进而得出一种景区质量评价与改进的新思路.

In this paper, with the scenic area of Meizhou Island in Putian as an example and by using SD method, the holistic perceptions of people in various groups towards scenic areas of Meizhou Island are analyzed based on spatial element, environmental element, psychical element and impression ele- ment, which reveals the influence law of differences among different kinds of populations on perceptions to achieve a new way of thought with regard to quality evaluation and improvements of scenic regions.