多核微群:网络传播方式创新路径——以《爸爸去哪儿》剧组主演新浪微群为例

Micro-blog Multi-core Grouping: Creative Way for New Network Communication——A Case of the Sina Micro Group for the Staff of “Where Shall We Go With Daddy”

《爸爸去哪儿》节目持续热播的重要原因在于主演微博构建了由多位明星组成的多核微群,这一微群经历了单核微群、组合微群、圈层微群、功能微群、固化微群五个阶段,并在进行节目传播、知名度提升、应对突发事件等方面发挥了重要作用,产生了较大社会影响力,成为微群传播的成功范例。探究此剧多核微群的形成路径,能对其基本功能和传播影响力产生进行有效诠释。

An important reason for the TV show＂ Where shall we go with Daddy＂ to be popular is that the main actors, popular stars, established multi-core groups. This group has experienced the stages of single core grouping, circle-layer grouping, functional grouping, and fixed grouping. This has played a very important role in making the show well-known and dealing with crisis. The way this group develops is explore to understand its basic function and communicating influence.