《器官移植》杂志App与微信公众平台的融合应用实践

Application of mobile phone applications(App) and WeChat public platform in the Journal of Organ Transplantation

新媒体时代移动互联网的优势越来越明显,医学期刊也要做相应的改变:只有在新媒体应用中不断探索与创新,才能跟上时代的步伐。文章以《器官移植》的手机应用软件(App)与微信融合作为期刊宣传途径之一为例,介绍两者融合的内在发展逻辑与实施要点。

Mobile internet in the era of new media presents more and more obvious advantages,and medical journals should make changes accordingly. Continuous innovation and exploration should be conducted in the application of new media,so as to keep pace with the times. In this paper, a case of integrating App and We Chat of the Journal of Organ Transplantation as one of the ways of journal publicity is studied,so as to introduce the key points of internal development logic and implementation of their integration.