当前自媒体发展的特点与趋势分析

Characteristics and Trend of Current Development of We Media

伴随着移动互联网的高速发展,媒介的形态和种类均发生了巨大的变化,智能终端、微博、微信等新媒介的大量涌现,使得媒介与个人生活进一步融合,媒介真正地成为了"人的延伸"。而自媒体的出现,则实现了人与媒介的无缝衔接,进一步证实了麦克卢汉的预言。本文从若干传播学理论出发,分析了现阶段自媒体的传播生态、传播者、传播渠道以及受众的特点,并对自媒体未来的发展趋势进行了探讨和分析。

With the rapid development of mobile Internet,the form and variety of media have changed a lot. The emergency of new media,such as smart terminals,microblog and We Chat,increasingly integrates media with personal life,making media become ＂Extension of Man＂. Meanwhile,We Media has realized the seamless connection between man and media,which further verifies Mcluhan＇s prediction. Based on communication theories,the communication ecology,communicators,channels and receivers of current We Media are analyzed,and the future development trend of We Media is discussed as well.