农户间农业技术扩散中知识共享的行为过程与影响因素

Behavior Processes and Influential Factors of Knowledge Sharing among Farmers in Agriculture Technology Diffusion

在界定农业技术扩散中农户间知识共享内涵和作用的基础上，简化地剖析了农户问知识共享行为的系统结构，归纳了以社会网络为载体的农户间知识共享行为5个环节，并总结了以社会心理为媒介的农户间知识共享过程。进而，从4个方面分析了农户间知识共享行为的影响因素，以此构建农户间知识共享行为影响因素的钻石模型。

On the basis of defining the connotation and meaning of farmers＇ knowledge sharing in agriculture technology diffusion, a simplified system structure was proposed. On this base, the process of farmers＇ knowledge sharing behavior was analyzed, five links of knowledge sharing was provided based on social networks, and the processes were summarized on the basis of social psychology. Furthermore, this paper analyzed the influential factors from four aspects and built a diamond model.