我国报纸媒体残奥会新闻报道存在的问题与发展对策研究

Difficulties and Development Strategies of Chinese Newspaper Report of Paralympic Games

运用文献资料法、内容分析法、比较分析法,以《人民日报》《中国体育报》《体坛周报》《辽沈晚报》和《南方都市报》关于北京残奥会、伦敦残奥会的新闻报道为主要研究内容,从报道规模、报道体裁、报道内容和报道形式4个维度进行深度解析,总结现状。指出我国报纸媒体残奥会报道面临的6大困境,并从提升国家对于残疾人体育工作扶持力度、构建多栖化高素质残奥会新闻报道团队、塑造残奥明星形象扩散其舆论领袖效应、强化议程设置传播残奥会正能量、加强残奥会报道人文关怀回归生活本真、构筑媒介融合的全媒体残奥会传播生态等方面提出具体可持续发展对策,以期为媒体残奥会报道和残疾人体育健康发展提供启示与借鉴。

By using documentation,content analysis and comparative analysis,the author obtained from the People＇s Daily,China Sports Daily,Titan Sports,Liaoshen Evening New s and Southern Metropolis Daily reports about the Beijing Paralympic Games,London Paralympic Games as the main research content. The report scale,report genre,report content and report form are four dimensions used to the in-depth analysis. This article summarizes the status quo,and points out six predicaments reported the Paralympic Games in the new spaper media. We put forward specific countermeasures for the sustainable development from the national sports for the disabled in the work support,for building more high-quality paralympic new s teams,for paralympic star image from its opinion leaders effects,for strengthening the agenda-setting propagation paralympic games reports positive energy,for strengthening the paralympics humanities true meaning and the paralympic games all media spread of the media convergence ecological aspects,for the healthy development of the media reporting on the paralympic games and sports for the disabled to provide enlightenment and reference.