新媒体环境下高校思想政治教育工作的机遇与挑战

Opportunities and Challenges of Ideological Political Education in the New-media Environment

近几个世纪相交的前后20年都是新科技革命浪潮的爆发期。20世纪末兴起、21世纪初快速发展的互联网技术将人类社会推向全新的新媒体时代,其强大的传播功能深刻影响着人类经济社会发展。新媒体发展也给高校思想政治教育工作带来了机遇和挑战。我们在充分把握新媒体运营发展和运营规律的基础上,分析高校青年群体在新媒体环境下的时代特性和行为特征。着重分析新媒体环境为思政教育工作带来的新机遇,避免惯性思维方式、滞后话语体系、单一内容结构上可能出现的问题。并从高校思政工作人员选拔、意见领袖培养、新媒体产品扶持角度,使新媒体技术为高校思想政治教育工作激发新的活力。

We got several outbreaks of new technological revolution near the intersection of centuries.The internet technology,which was born in 20 th century and rapidly develops in 21 st century,has brought people into new-media age and has a propound impact on social and economic development.We still have some opportunities and challenges in ideological political education with the development of internet.We should study the operational principle of new-media and analyzes the characteristics of the youth.We could not follow the traditional thinking,old-fashion discourse system and simple structure of content.We should stimulate new vitality into ideological and political education of universities by staff selection,cultivating the opinion leaders and releasing new internet products.