浅论当代情境下内蒙古文化符号的传播与区域可持续发展的互动关系

Interactive Relationship of Regional Sustainable Development

符号是构建区域形象的有效传播载体。符号形象的传播力对区域经济的可持续发展有着举重若轻的作用,同时区域经济环境差异对符号形象的构建与传播所提供的路径也不同。本文试以内蒙古符号形象为切入点,论证当代情境下内蒙古符号形象的传播与区域可持续发展的互动关系。

Signs are effective transmission carrier in construction of regional image. The transmission power of signs has important function for the sustainable development of regional economy. Meanwhile, the difference in regional economic environment provides different means for the construction and transmission of sign images. This paper focuses on the image of signs in Inner Mongolia to illustrate the interactive relationship between the transmission of these signs and the sustainable development of this region.