新媒体时代《广告策划与设计》专业课程体系建设

Construction of Professional Courses System for Advertising Planning and Design in the New Media Era

《广告策划与设计》专业课程体系建设知识结构独具特色、动手能力强,培养体系不同质化专业。教师要顺应时代发展,课程设置与时俱进,符合行业发展对人才培养的需求;教学与实践相结合,注重人才实践能力培养,以进入市场;本主干课程体系注重基于新媒体平台的实践技能技法培养,这样的课程体系在目前全国现行设计学院(系)相关专业并没有侧重。

The course system construction of Advertising Planning and Design has unique knowledge structure. It needs good practical ability and the cultivating system is different from majors of homogenei- ty. We should follow the development of age and make it suit the need for talents in the development of the corresponding industry. Teaching and practice should be closely combined and more attention should be given to the practical ability of students. This course system attaches great importance to the cultivation of techniques and skills in the new media age. In the relevant majors in our country, the attention to it is not enough although this tendency will become the main stream in development in this new age of new media.