广电网络多业务融合套餐的研究与实施

Research and Implementation of CATV Multi-Service Integration Packages

三网融合给广电网络带来了巨大挑战和压力,同时也带来了机遇和发展契机,面对IPTV、网络机顶盒的强劲竞争,广电网络也在不断丰富自己的业务,推出了宽带业务、时移回看、互动点播等新业务,如何推广新业务,组合的新业务,实现服务多样化,加快服务融合,是我们下一阶段的关键。石家庄分公司"1家乐"融合业务产品的推出,迎合了客户对融合业务的产品需求心理,满足了家庭客户的整体信息需求,在市场营销方面做出了一步新的尝试。

Triple play for network has brought great challenges and pressures, but also brought development opportunities.Facing strong competition from IPTV and network set - top boxes, broadcast networks constantly enrich their business, and launch broadband business,catch- up TV and VOD.How to promote new service, combine new services, diversify their services and accelerate the integration of services will be the key to the next stage.Shijiazhuang Branch＇s convergence service of One Family＇s Paradise will meet the overall information needs of family customers.