辽宁省县域旅游形象定位现状与评价

Accuracy and Evaluation of County Tourism Images in Liaoning

辽宁省44县域中有26县域已经定位了旅游形象,还有18县域没有明确定位旅游形象.本溪、营口、阜新和铁岭下属各县域旅游形象定位情况较好,而大连、丹东和抚顺下属县域旅游形象定位率较低.通过问卷调查发现,岫岩满族自治县、本溪满族自治县、新宾满族自治县和丹东的宽甸满族自治县的旅游形象为辽宁省4佳县域旅游形象;而瓦房店、康平、调兵山、彰武、西丰、绥中6县域的旅游形象为辽宁省44县域中最差的,需要重新定位.

For 44 counties in Liaoning, there are 26 counties which have already determined their tourism images while 18 counties still have not. Tourism images of counties in the region of Benxi, Yingkou, Fuxin and Tieling are better than the others. But tourism images rates of counties in the region of Dalian, Dandong and Fushun are low. By questionnaire surveys, this paper found that tourism images of Manchu autonomous couny as Xiuyan, Benxi, Xinbin and Kuandian are the most popular county tourism images in Liaoning Province. But county tourism images of Wafangdian, Kangping, Diaobingshan, Zhangwu, Xifeng and Suizhong are the worst ones and need to be reconsidered.