盐城非物质文化遗产旅游开发研究

On the Intangible Cultural Heritage Development of Tourism of Yancheng City

盐城拥有种类较多的非物质文化遗产资源,独具特色、历史悠久。这些非物质文化遗产为盐城旅游业的发展提供了丰富的旅游资源,极具开发价值。盐城非物质文化遗产的旅游开发、利用对增强盐城旅游资源的吸引力、提高盐城旅游业的知名度有着重要意义;同时也是使盐城旅游业保持独特个性、提升文化品位及效益的关键因素之一。确切地说,合理地开发和利用盐城的非物质文化遗产是盐城文化旅游业可持续发展的生命线。

Yancheng is an ancient and unique city with various kinds of intangible cultural heritage. The intangible cultural heritage provides Yancheng with abundant tourism resources,which has potential capacity. It is important to develop this kind of cultural tourism for it can strengthen the attraction and fame of the tourism of the Yancheng,and also it the one of the key points to make the tourism of Yancheng distinctive and beneficial. Reasonable exploitation of intangible cultural heritage is essential for sustainable development of the tourism of Yancheng.