美国对阿拉伯国家的媒体外交初探

The Research of American Media Diplomacy in the Arab World

美国自二战以来十分重视通过公共外交向阿拉伯民众宣传其国家政策、核心价值观以及社会文化,以期获得阿拉伯国家政府和民众的支持,从而维护美国在阿拉伯国家的利益。依托于信息传播的媒体外交是美国对阿公共外交的重要组成部分,美国也在媒体外交资源整合、方式选择、实践创新、绩效评估等方面积累了丰富的经验,同时也有失败的教训值得反思。

The United States of America has attached great importance to promoting its national policies,core values and cultures to the Arab people through public diplomacy in order to obtain support of Arab governments and the people,so as to maintain the American interests in the Arab countries. Media diplomacy is regarded as an important part of public diplomacy. America has accumulated a wealth of experience,but also failures worthy of rethinking,which are also worth China's learning.