摘要
公益广告是社会公益事业的重要组成部分,具有提高公民道德素养、规范公民言行举止、善施教化群众的育人功能,这些功能可以通过精心设计制作、扩大覆盖面以及确保常态长效等路径实现。
Public service advertising is an important part of the social welfare,with the education functions of enhancing the moral quality of the citizens,regulating the behavior of the citizens,and charity and civilizing,which can be realized by elaborate design,extending coverage and ensuring long- term normality.
出处
《白城师范学院学报》
2016年第1期93-96,共4页
Journal of Baicheng Normal University
关键词
公益广告
育人功能
实现路径
public service adverting
education function
realization route
