我国体育用品制造业可持续发展的因素分析

The analysis of factors on sports goods manufacturing industry 's sustainable development in China

近年来,我国体育用品制造业发展迅速,成为体育产业的主导产业,我国体育用品制造业的可持续发展是未来发展的必然道路.因此,运用SWOT方法对我国体育用品制造业内部环境的优势(S)与劣势(W)和外部环境的机会(O)与威胁(T)方面进行具体分析,得出我国体育用品制造业可持续发展SWOT矩阵战略分析图,最后选择(WO)战略和(SO)战略,即支持引导性战略和开拓进取性战略,使我国体育用品制造业更好地走向可持续发展道路,健康快速地发展.

In recent years,the sports goods manufacturing industry in China has developed rapidly and became the leading industry of sports industry. The sustainable development of China's sports goods industry is the inevitable way for future development. This paper analyzes the advantage( S) and disadvantage( W) of theinternal environment and the opportunities( O) and threat( T) of external environment of sports manufacturing in China by SWOT method,and obtain the SWOT matrix strategy analysis figure of sports manufacturing's sustainable development in China,finally the paper chooses( WO) strategy and( SO) strategy--support to guide strategy and developing strategy,which makes sports manufacturing in China move towards a better sustainable development road and develop healthilyand fast.