论新媒体时代大学生社会主义核心价值观培育

The Cultivation of College Students' Socialist Core Values in the New Media Era

随着新媒体时代的到来,大学生社会主义核心价值观培育既面临机遇又面临着严重挑战。根据社会主义核心价值观培育与新媒体的各自特点,重点分析当代大学生社会主义核心价值观培育与新媒体结合的必要性,尤其是微信平台在大学生社会主义核心价值观教育中遇到的挑战,提出了微信平台对大学生社会主义核心价值观培育的具体措施:准确定位、筹划设计、运营推广、交流活动。通过有效的社会主义核心价值观培育措施,将进一步提升高校思想政治教育水平和实效性。

With the arrival of the new media era,the cultivation of college students' socialist core values is faced with both opportunities and severe challenges. According to the characteristics of the socialist core values and the new media,this paper focuses on the analysis of the necessity of the combination of the cultivation of the socialist core values of contemporary college students and the new media,especially the challenges encountered in the education of the socialist core values of college students on the We Chat platform,so puts forward the concrete measures for the cultivation of college students' socialist core values based on the We Chat platform: accurate positioning,planning and designing,operation promotion,communication activities. Through effective cultivation measures of socialist core values,the level and effectiveness of the ideological and political education in colleges and universities will be further enhanced.