智慧旅游视野下旅游目的地营销策略探究——以铜仁市为例

A Probe on the Marketing Strategies in the Tourist Destinations From the Perspective of the Intelligent Tourism ——Taking Tongren city as an example

铜仁市旅游业经历了快速发展的十年。在调查铜仁市旅游业营销现状的基础上,基于智慧旅游视野下对游客市场特征展开调查,从推进旅游电子商务营销平台的建设,旅游营销视角由企业向客户的转变和重视新型营销媒介的建设三个方面,提出快速推动铜仁市旅游业更好更快发展的营销策略。

Tongren tourism has been developing rapidly in the latest ten years. This paper, based on the investigation in Tongren tourism marketing status and tourist market characteristics from the perspective of intelligent tourism, put forwards some marketing strategies to promote Tongren tourism to develop faster and better from the following three aspects, which are promoting the construction of electronic business marketing platform, transforming the marketing perspective from enterprises to customers and attaching importance to the construction of new marketing media.