摘要
服饰文化作为甘南州少数民族民俗文化的主要组成部分,在地区旅游产品开发中发挥极大的作用.就甘南州开发服饰旅游产品的现状和所面临的问题,从影响因素、指导思想、类型方式、营销策略等方面提出了较为具体可行的对策和方案,以期服务于地区旅游经济建设.
As a major component of Gannan minority folk culture, clothing culture play a significant role in the regional tourism product development. This article discusses the current situation and problems in Gannan Prefecture clothing tourism product development,propose a more concrete and feasible measures and programs from influencing factors, guiding ideology, type and manner, marketing strategies, hoping to serve the regional tourism economic development.
出处
《甘肃高师学报》
2015年第5期82-85,共4页
Journal of Gansu Normal Colleges
基金
甘肃省教育厅科研项目"甘南民族服饰艺术与旅游开发"(0714B-04)
关键词
旅游产品开发
营销
民族服饰
特色文化
tourism product development
marketing
minority costumes
unique culture
