2KATZ E, LAZARSFELD P F. Personal Influence: The Part Played by People in the Flow of Mass Communications IMP. New York, NY: Free Press, 1955.
3COLEMAN J S, KATZ E, MENZEL H. Medical Inno- vation: A Diffusion Study [ M ]. New York, NY: Bobbs- Merrill Company, 1966.
4GRANOVETTER M S. The Strength of Weak Ties [ J ]. American Journal of Sociology, 1973, 78 (6) : 1360-1380.
5ELLISON G, FUDENBERG D. Word-of-mouth Commu- nication and Social Learning [ J ]. The Quarterly Journal of Economics, 1995, 110 (1) : 93-125.
6CHEN Yubo, XIE Jinhong. Online Consumer Review: Word-of-mouth as a New Element of Marketing Communication Mix [J]. Management Science, 2008, 54 (3): 477-491.
7HARMON A. Amazon Glitch Unmasks War of Reviewers [ OL ]. The New York Times, http: //www. nytimes. com/2004/02/14/us/amazon-glitch-unmasks-war-of-reviewers. html, 2004-02-14.
8PILLER C. Everyone Is a Critic in Cyberspace [ N ]. Los Angeles Times, 1999-03-12 (A1).
9胡辉.网络口碑左右消费者购买行为[N].第一财经日报,2009-03-16(C05).
10DERBAIX C, VANHAMME J. Inducing Word-of-Mouth by Eliciting Surprise -A Pilot Investigation [ J ]. Journal of Economic Psychology, 2003, 24 (1) : 99-116.
