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SWOT分析法在县级二甲医院医政管理工作中的应用

Application of SWOT analysis dimethy hospital in the county Medical Ad-ministration Management Work
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摘要 目的探讨SWOT分析法如何在县级二甲医院医政管理工作中的应用,为基层医院管理者更好地管理和发展医院提供有价值的参考。方法应用SWOT分析法对县级二甲医院自身的优势、劣势以及外界环境中可能存在的机会和威胁,进行仔细的分析,明确医院医政管理要求,以此为依据制定相应的发展战略。结果采用SWOT分析法对县级二甲医院进行了全面的分析和总结,以此为基础,制定出了有利于医院未来生存和发展的的医政管理策略,保证了医疗服务的可及性和公平性,尽可能达到卫生资源利用效率最大化,提高患者的健康水平。SWOT分析法是二甲医院医政管理中很实用的方法,值得借鉴和推广。结论该文应用SWOT分析法对医院的内部因素即自身的优势和劣势以及外部因素即外界环境中可能存在的机会和威胁进行全面的分析,依靠自身优势的同时利用外部存在的机会来弥补内部存在的劣势,规避外部的威胁。 Objective To explore how to apply the SWOT analysis dimethyl hospital in the county health administration and management work, provide a valuable reference for the primary hospital managers to better manage and develop hospital.Methods SWOT analysis of the opportunities and threats that may exist at the county level dimethyl hospital's own strengths, weaknesses and the external environment, careful analysis, clear Hospital Practice Management requirements, as a basis to develop appropriate development strategies, help hospitals better survival and development. Results SWOT analysis of the county dimethyl hospital conducted a comprehensive analysis and summary, as a basis to work out in favor of the future survival and development of the hospital's Medical Administrative management strategy to ensure the availability of medical services and fairness, as far as possible to maximize health resources utilization efficiency, improve the health of patients. SWOT analysis is dimethyl Hospital Practice Management in a very practical way, it is worth learning and promotion. Conclusion Application of SWOT analysis of internal factors, namely the hospital's own strengths and weaknesses as well as external factors which may exist in the external environment opportunities and threats to conduct a comprehensive analysis, relying on its own advantages while leveraging existing outside chance to make up for the presence of internal weaknesses and avoid external threats.
出处 《中国卫生产业》 2015年第13期78-80,共3页 China Health Industry
关键词 SWOT 分析法 二甲医院 医政管理 SWOT Analysis Dimethyl hospital Practice Management
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