“董明珠=格力”还是“董明珠>格力”

Dong Mingzhu:Representing 'Made in China'

格力变了吗？或者换个问题，董明珠变了吗？2015年董明珠最出人意料的动作是推出格力手机，虽然这款手机至今也没在市场上销售，只是以1200元内部价启动了员工内购。但从价格、开机画面再到何时上市一路被炒成热点，数次登上网络热搜榜，与其说大家关心格力，不如说是董明珠个人品牌的影响力巨大。

How has Gree changed over the years? Or perhaps we should be asking:How has Dong Mingzhu changed over the years?One of the most surprising decisions that Dong made this year was the introduction of Gree smartphones.Questions about pricing,the opening screen and when it will hit the market have become hot topics of discussion topping the charts on social media.However,this popularity has as much to do with Dong's personal brand as it does with Gree's influence in the industry.