模糊层次评价方法视角下高校创业信息发布有效性探析

Efficiency Evaluation of Releasing Entrepreneurial Information in University From the perspective of Fuzzy Comprehensive Evaluation Method

运用模糊层次综合评估方法,构建了高校创业信息发布途径有效性评价模型,利用驻保定高校问卷调查数据,对样本高校中常见创业信息发布途径的合理有效性进行了评价。结果发现,学生对样本高校整体的创业发布渠道选择的合理性、有效性普遍评价不高。学校过多依赖于课堂教学和专家讲座发布创业信息,而对学生认为较为有效的途径——创业大赛与创业模拟、学校创业型社团主题活动、兼职与实习或勤工俭学等,重视不够。该现象的原因可能源于学生与高校就业管理人员对创业信息发布途径认知的差异。高校要保证创业信息发布的有效性,应注重强化实践类创业活动的开展、考量毕业生中性别因素及专业背景因素的影响。

With fuzzy comprehensive evaluation method, we constructed model of efficiency evaluation of releasing entrepreneurialinformation in university and evaluated the validity of the releasing approaches of entrepreneurial information in university by using dataof university survey in Baoding. Findings show that students＇ evaluation about rationality and validity of the selection of releasing ap-proaches of entrepreneurial information in university is not high. The university tended to release entrepreneurial information by the wayof classroom teaching and expert lectures and neglected the more reasonable way to the students： entrepreneurship competition and sim-ulation, entrepreneurial community activities, part time and practice etc. The reason for this phenomenon was cognitive difference ofreleasing approaches of entrepreneurial information between the students and university employment management personnel. The univer-sities should strengthen the practical entrepreneurship activities and consider the factors about gender and professional background ofgraduates in order to ensure the effectiveness of entrepreneurial information released.