传统图形在现代企业形象设计中应用的研究

Research on the Application of Traditional Graphics in Modern Enterprise Image Design

经过长期的传承与发展,我国的传统图形被不断地丰富,有了深厚的底蕴,形成了一种特殊的图形艺术文化,成为中华民族宝贵的精神财富。现代化的企业十分注重企业的形象设计,将传统图形积极引入到企业形象的设计中,为企业的形象增添丰富的艺术色彩。在对传统图形应用的历史以及特征进行分析的基础上,对传统图形在企业形象设计中的价值以及应用要点进行了重点阐述。

With a long history of development, China＇s traditional graphics, which are constantly enriching and forming a special graphic art culture with a deep background, have become a valuable spiritual wealth of Chinese people. Modem enterprises pay much attention to the images of their enterprises＇ designs. Traditional graphics are actively introduced into the designs of enterprise images, adding rich art color to the enterprise images. Based on the history and characteristics ofthe traditional graphics applications, this article mainly discusses the value of the traditional graphics in the design of enterprise image and the key points of applications.