农村人民公社初期的媒介传播网络——以浙东地区为视点

Media Communication Network in the Early Period of Rural People's Commune:a Case Study of Eastern Zhejiang

建国之后,执政党和政府即着手在农村构建媒介传播网络。经过几年的努力,尽管农村报纸发行网、读报网、有线广播网和电影放映网等都已初具规模,但媒介传播网络与乡村社会之间仍存在裂隙。人民公社兴起之后,媒介传播网络在公社体制下实现了与乡村社会的整合,其作用也得以充分发挥。这种整合之所以能够实现,主要是较之于互助合作组织,人民公社不仅拥有更强的经济能力,而且本身就具有政治职能,因而能为媒介传播网络在乡村社会的发展提供强有力的经济支撑和组织依托。

After the establishment of the PRC, the CCP and the government immediately started to build media communication network in rural areas. Although rural newspaper circulation network, newspaper reading network, wire broadcasting network and film projection network had initially been formed, the gap still existed between media communication network and rural society. After the rise of the People＇s Commune, the media communication network was integrated with the rural society under the system of commune, and its role was fully played. The successful integration was largely because the People＇s Commune not only had stronger economic power, but also had political function, compared with the cooperative organization.