国产中小成本电影的大数据模式研究——以电影《匆匆那年》为例

Research on Big Data Mode of Domestic Medium and Small Sized Movie——The Film " Those Bygones Remained " as an Example

随着社会的不断发展以及科学技术的日益创新,人们对于互联网以及各种新媒体的使用越来越广泛,数据已经成为人们日常生活和工作中不可缺少的一部分,这种时代的变革对于各行各业都产生了重要的影响。如何合理地运用数据创造效益成为当今时代人们普遍关注的问题,大数据模式就是这种数据价值有效利用的体现,并且近些年来在影视行业中备受青睐,尤其是在一些国产中小成本电影中运用地非常成功,值得我们去深入研究。本文试图以2014年贺岁档票房冠军、制作成本仅为4000万人民币的影片《匆匆那年》为例分析国产中小成本电影如何在产业的重要环节对于大数据进行有效的运用,探索大数据的运用能给国产中小成本电影带来哪些价值,并且提出一些自己的见解,希望能够帮助国产中小成本电影与大数据模式做到有效的结合,使未来更多的国产中小成本电影在电影市场上脱颖而出,促进中国电影事业的发展。

With the continuous development of society and the increasingly innovation of science and technology,people on the Internet and all kinds of new media is more and more widely used,the data has become an indispensable part of Peopleˊs Daily life and work,of The Times,change to have the important influence in all walks of life. How to reasonably use the data to cre-ate benefit is becoming a widespread concern in todayˊs world,big data model is the embodiment of the effective use of the data value,and popular in the film and television industry in recent years,especially in some domestic small and medium-sized cost film applied very successful,are worth further study. This article attempts to a high gear box office champion in 2014,pro-duction cost is 40 million yuan only film＂ Those Bygones Remained＂ as an example analysis of domestic small and medium-sized cost film how important link in the industry for the use of big data effectively,to explore the use of big data can bring what value to the domestic small and medium-sized cost film,and put forward some own opinions,hoping to help domestic small and medium-sized cost film and big data model to combine effectively,make the future more domestic small and medium-sized cost film stand out in the film market,promote the development of Chinese film.