摘要
Sometimes the numbers don＇t tell the whole story when it comes to major so- cietal, cultural and economic shifts. Thatis most certainly true as we try to measure the impact of Singles Day in China and Black Friday and Cyber Monday--originally an American phenomenon---on the way shoppers think and act. We must also pay attention to the reactions of major economies and the bottom lines of multinational companies.
The numbers on Singles Day and Black Friday are great,but not the real storySometimes the numbers don’t tell the whole story when it comes to major societal,cultural and economic shifts.That is most certainly true as we try to measure the impact of Singles Day in China and Black Friday and Cyber Monday—originally an American phenomenon—on the way shoppers think and act.We must also pay attention to the reactions of major economies and the bottom lines
