世界大学生夏季运动会美国参赛的价值取向研究

The Value Orientation of American for Summer International Universities' Games

世界大学生夏季运动会美国未展示其体育强国在竞技方面的强势姿态,这一行为表现的根源在于其价值取向对参赛实践的制约。研究发现:美国参加世界大学生夏季运动会的价值取向是多元化的,表现为以遵从办赛宗旨与提升国家形象高度融合为基本,以高校竞技体育的硬实力为依托以扩张软实力为核心,重视比赛的教育功效与文化交流平台的载体功能是其根本的价值诉求。体育理念、体育属性、人才培养、体育管理战略与竞技实力5个层面决定了美国参赛的价值取向。

America doesn＇t show its competitive strength as a powerful sports country in the summer international universities＇ games. This behavior is rooted in the restriction of the americans＇ value orientation to their practice in competitions. Research shows that,the value orientation of American undergraduates who practice in the games is multivariant,which is based on the fusion of the compliance to the principles and the improvement of the image of the country. The core principles of the value orientation is supporting by the universities＇ hard power in sports to expand the soft power. Its fundamental appeal for the values is paying attention to the education effect and the function of cultural exchange. The sports conception,the attribute,the talent training,the sports management strategies and the competitive strength are the five descisive factors of American value orientation in competitions.