俄罗斯电子商务发展潜力分析

Analysis of Development Potentials of E-commerce in Russia

近年来,俄罗斯互联网发展迅速,网民数量激增,电子商务蓬勃发展,市场规模不断扩大。特别是俄罗斯经济危机以来,居民实际收入下降,对价格敏感度的提升加大了居民网购的热情。目前电子商务市场的趋势为,总体需求未减,但增速放缓。从中长期来看,随着电子支付系统和配送物流网络建设的不断完善,该市场依旧具有较大的增长空间和发展潜力。

In recent years, the Internet of Russia develops rapidly and the quantity of netizens surges, so that the e-commerce enjoys a prosperous development and the scale of market is expanded. Especially after the economic crisis of Russia, the practical income of residents decrease and the improved sensitivity to price increases the enthusiasm of residents to online shopping. Currently, the tendency of e-commerce market is that the overall demand is not reduced but the increase speed is slowed down. From the medium and long terms, along with the constant improvement of electronic payment system and construction of distribution logistics network, this market still has large increase space and development potential.