在机遇与挑战中砥砺前行——传统期刊应对期刊改制刍议

Moving Forward Bravely Through Challenges and Opportunities: Development of Traditional Journals in the Context of Journal Reform under National Policies

新兴媒体的出现给传统媒体带来前所未有的冲击和挑战。在新兴媒体迅速发展的今天,传统期刊面临着受众流失和主营业务"缩水"的窘境。在这种严峻的竞争局势下,传统期刊将何去何从?该文分析了目前传统期刊行业面临的挑战与机遇,并对期刊改制政策下传统期刊的改革趋势、应对措施,发展方向等予以探讨,以期为传统期刊未来发展走向提供些许思路。

With the introduction and development Of emerging new media, traditional media is now facing unprecedented challenges, involving loss of audience and ＂shrink＂ of main business. In this situation of fierce competition, what should traditional journals do to achieve a better development？ In this review, we analyze the current challenges and opportunities for traditional journals, and discuss the reform trend, corresponding countermeasures, development direction of traditional journals in the context of national policies, prospecting to provide some insights for the future development of the traditional media.