基于SWOT分析的电力市场营销管理探讨

Discussion on the marketing management in the electric power market market based on SWOT analysis

通过运用SWOT分析工具,分析当前新形势下电力营销面临的形势,积极应对新变化、新问题和新要求,梳理出电力市场营销管理新理念。

By using SWOT analysis tools, this paper analyzed the current situation electric power marketing faced, and the active respond to new changes, new problems and new requirements. Finally the paper summarized the new concept of electric power marketing management.