创新投入、新产品开发绩效与新产品市场绩效的关系研究——顾客隐性需求的调节作用

The Empirical Study on the Relationship Between Innovation Input, New Product Development Performance and New Product Market Performance: Under the Moderating Role of the Development Ability of Implicit Customer Demand

识别并满足顾客的隐性需求对提高企业创新绩效有着显著的促进作用,但目前国内外对此的相关研究还较少。为了明晰顾客隐性需求对创新绩效的影响机理,以市场为界将创新绩效分为新产品开发绩效和新产品市场绩效,通过对天津市内1016家创新型企业的实证分析,论证了创新投入对新产品开发绩效、新产品开发绩效对新产品市场绩效有着显著的正向影响。将样本按企业的顾客隐性需求开发能力得分高低分为2组对照样本,通过多组比较分析发现,企业识别和满足顾客隐性需求的开发能力能够显著正向调节新产品开发绩效到新产品市场绩效及创新资金投入到新产品市场绩效的路径关系,但是创新人才投入到新产品市场绩效的路径关系对企业的顾客隐性需求开发能力相关信息不敏感。

It plays a significant role for improving the enterprise innovation performance to identify and satisfy the customer of the implicit demand, but the related research is less. Though the empirical analysis about 1016 innovative enterprises, the paper had demonstrate that the innovation input can significantly promote new product development performance, innovative talents input can significantly promote new product market performance, and new product development performance can significantly promote new product market performance. Then, the sam- pies were divided into two groups according to the score of technology policy. Using the method of SEM, we confirmed the development ability of implicit customer demand play the role of moderating on the path relation- ship from new production development performance to new production market performance and the path relation- ship from innovative funds input to new production market performance. This conclusion pointed out the direction of improving the new product development performance and new production market performance in the implementation of innovation strategy for enterprises.