旅游者符号实践初探——以杭州西湖“西子”诗词为例

AN INITIAL DISCUSSION ON THE TOURIST SEMIOTIC PRACTICE:TAKING "XIZI" POEMS OF HANGZHOU WEST LAKE AS AN EXAMPLE

旅游者符号实践概念的提出旨在进一步凸显旅游者在旅游吸引物符号建构中的主体性。本文以杭州西湖的"西子"诗词为例,初步探讨了旅游者符号实践概念的基本内涵、理论支撑与研究价值。旅游者符号实践并不是对已有符号记忆的被动接受,而是借助旅游者的亲身体验,不断将其运用到旅游实践中去加以检验、深化和再创造的动态演进过程。符号学理论、实践理论和(身体)现象学理论构成了旅游者符号实践研究的三大理论支撑。符号实践是旅游者符号体验过程中主观与客观、过去与现在、已知与可能、我者与他者、代表物与对象等诸多二元关系的中间环节和关键枢纽,既关系到旅游者的符号体验质量,也与旅游目的地可持续发展息息相关,因而具有一定的研究价值。

Taking ＂Xizi＂ poems of Hangzhou West Lake as an example, this paper makes an initial discussion on the basic meanings, supporting theories and research values of the concept of the tourist semiotic practice.The concept holds the idea that tourists are not passive acceptors of their memories of signs, but applying them into the practices of tourism for ascertain of the authenticity of the markers, cultural discovering, and re-creation of semiotic signs with their own embodied practices. Semiotics, practice theories, and（body） phenomenology constitute the basic supporting theories of the concept. Semiotic practices of tourists are the intermediate links between the subjectivity and the objectivity, the past and the present, the known and the possible, the representamen and the object, we and others, and thus has special empirical research values. An indepth study of the tourist semiotic practice helps excavating inner cultural demands of tourists, guiding their symbolic behavior, improving cultural qualities of citizens, and advocating new patterns of civilized travels.Semiotic practices of tourists include taking photos, drawing pictures, personal cultural interpretations, role imitations, improvisational performances, emotional expression, and personal interactions, etc. A comparative study of different forms of the tourist semiotic practice contributes to a better understand of the contents and characteristics of the concept. The contents of the concept of the tourist semiotic practice include activities and significances, identities and relationships, actors and strategies, and symbols and relationships, etc.The characteristics of the concept range from experiential, behavioral, emotional, to tempo-spatial aspects.