会徽中的多模态隐喻认知机制研究——以南京青奥会会徽为例

A Study on Multimodal Metaphor Cognitive Mechanism of Emblem——A Case Study of the Emblem of Nanjing Youth Olympic Games

第二届夏季青奥会会徽的"nANJInG"部分别具特色,多模态隐喻意义丰富,以青奥会会徽宣传片为语境材料,利用多模态隐喻判断标准和分析方法,可对其展开认知分析,并借以总结出会徽多模态隐喻的部分特征。

The upper letter part ＂nANJInG＂ of the 2nd Summer Youm Olympic Games Emblem is very special and possesses rich multimodal metaphorical meaning.Under the context of the corresponding propaganda film,the emblem can be analyzed under multimodal metaphor judgment criteria and with multimodal metaphor method and therefore certain multimodal metaphor characteristics of the emblem can be found out.