高职国际化人才培养模式的比较分析——以广东农工商职业技术学院市场营销专业为例

Comparison and Analysis of Polytechnics' Cultivation Modes of Internationalized Talents—Taking Marketing Major of Guangdong AIB Polytechnic College as an Example

广东农工商职业技术学院开办的市场营销专业,既有常规的高职班,也有与英国合作的BTEC班,也就是说出现了一个专业,两种培养模式。该文通过同一个专业中外两种培养模式的比较,提出了借鉴BTEC班的模式,推动市场营销专业常规高职班国际化人才培养的改革建议。

The Marketing Major of Guangdong AIB Polytechnic College has evolved into two different programs—aregular marketing program and a BTEC marketing program, that is, the college offers two cultivation modes for itsmarketing major. By comparing the domestic cultivation mode with the British one, this paper puts forward a fewideas on how to draw on the experience of BTEC marketing program to promote an internationalized cultivationmode for a regular marketing program.