摘要
随着市场经济的不断发展,社会分工的不断深化,鞋类陈列作为服饰陈列中的分支,在鞋类企业的发展中起着越来越突出的作用,众多的企业也越来越关注如何利用陈列设计提高商品附加值与品牌价值,它对提升终端销售以及品牌形象起着至关重要的作用。本文通过对鞋样陈列的发展历程,鞋样陈列设计的形式及方法,鞋样陈列对终端销售的影响等方面进行了阐述,分析了鞋样陈列的未来发展趋势和存在的问题,并提出相应的意见与对策,希望能对国内鞋类店铺的陈列提供帮助与参考。
With the continuous development of market economy, the constant deepening of social division of labor, shoe- like costumes on display as the display type in a branch of footwear in the development of enterprises play an increasingly prominent role, many enterprises are also increasingly concerned about how to use display Improve the design of value- added goods and brand value, sales terminals and upgrade its brand image plays a vital role. In this paper, shoe-like display of the current situation and development process, shops display the level of sales on the impact of display terminals sales for the enterprise and the significance of the role, footwear displayed on the various methods and shops display, the future of footwear on display The development trends and issues, the views and put forward the corresponding countermeasures in the hope of the domestic footwear industry premises of the display to provide help and reference.
出处
《皮革科学与工程》
CAS
2015年第6期68-72,共5页
Leather Science and Engineering
关键词
陈列设计
终端销售
影响
display design
terminal sales
impact
