公共文化服务大数据应用模式与趋势研究

The Study of Big Data Application Modes and Trends in Public Culture Service

大数据应用于公共文化服务方面相对于电商和金融行业来说比较滞后,但其对公共文化服务的影响不可小觑。大数据不仅影响到公共文化机构的运营模式和形态,而且会改变人们的生活方式和社会结构。本文从国内外公共文化服务领域应用大数据的案例出发,总结了公共文化服务领域大数据应用的模式和趋势,并对我国公共文化服务领域如何有效的运用大数据提出了一些建议。

The application of big data in public culture service is lagging behind relative to electronic commerce and financial industry. But big data has a marked impact on public culture service. Big data can reform the operation mode of public culture and change the way we live. The paper analyzes the cases of big data application in public culture service, summarizes the mode and trend of big data application in public culture service and proposes some advice on the big data application in public culture service.