“焦裕禄在1966”:宣传学习情境的历史解读——以《人民日报》《开封日报》为中心的考察

Jiao Yulu in 1966:The Historical Interpretation to the Propaganda Context Based on the Investigation of People's Daily and Kaifeng Daily

从中央与地方两层面对中国1966年所开展的焦裕禄宣传学习活动进行考察,可以为、我们认识这段历史提供一幅整体映像。1966年的焦裕禄宣传学习,其行为的发生是个体意愿期待与政府意志表达相融合的结果;活动的推进是中央号召、地方行动和民众实践的有机统一;方式的选择是包括主流与非主流在内的多媒介综合运用;效果的显现则是焦裕禄事迹真切性与多种宣传方式有效性的共同累积。以上四方面的互动与叠加,构成了焦裕禄宣传学习的历史情境。

The investigation provides an overall image for us to understand Jiao Yulu＇s learning activities carried out in 1966 by the central and local governments.The Jiao Yulu＇s learning activities in 1966 are the result of combining the individual will and the government will and the enhancement of the activities is a perfect unification between the central committee,the local governments and the public practice.Its mode choice is the application of many media including the mainstream and nonmainstream ones.The effects come from the common accumulation of the truth of Jiao Yulu＇s deeds and the effectiveness of many propaganda ways.The interaction of these four aspects constitutes the historical context of Jiao Yulu＇s learning activities.